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Music video

  • How did the music video industry start - when, where 

The music video industry starts properly in the 1980s on MTV where they would show music videos 24 hours a day. They carried on with the phrase and more people started releasing videos as it gains popularity in the industry and that means more fans followed and had more views for their music so more people did this way of releasing music. It first launched in 1981 on the 1st of August.  

First 25 Videos Played on MTV

  1. “Video Killed the Radio Star” by The Buggles​

  2. “You Better Run" by Pat Benatar

  3. “She Won't Dance With Me" by Rod Stewart

  4. “You Better You Bet" by The Who

  5. "Little Suzi's on the Up" by Ph. D.

  6. "We Don't Talk Anymore" by Cliff Richard

  7. “Brass in Pocket" by The Pretenders

  8. “Time Heals" by Todd Rundgren

  9. “Take It on the Run” by REO Speedwagon

  10. “Rockin’ the Paradise” by Styx

  11. "When Things Go Wrong" by Robin Lane and the Chartbusters

  12. "History Never Repeats" by Split Enz

  13. “Hold On Loosely” by 38 Special

  14. “Just Between You and Me” by April Wine

  15. “Sailing” by Rod Stewart

  16. “Iron Maiden” by Iron Maiden

  17. “Keep On Loving You” by REO Speedwagon

  18. “Bluer Than Blue” by Michael Johnson

  19. “Message of Love” by The Pretenders

  20. “Mr. Briefcase” by Lee Ritenour

  21. “Double Life” by The Cars

  22. “In The Air Tonight” by Phil Collins

  23. “Looking for Clues” by Robert Palmer

  24. “Too Late” by Shoes

  25. “Stop Draggin’ My Heart Around” by Stevie Nicks and Tom Petty and the Heartbreakers

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  • What was the first Music Video shown 

The first video to kick off this phrase is “Video killed the radio star.” This was by the Buggles and was first released in 1979 and then there was a lot more. The list on the side of the page will include all the first 25 music videos released onto MTV. There are millions of music videos all in different languages and this makes the music industry even bigger as having different languages can also include unique styles that people might like more. 

  • Why produce a Music Video 

People produce a music video because it gets them more money and makes the public go and look at the song and can also gain popularity of the views as well as money as it can go in trending and more people can see it. This is an effortless way to promote music as it can add more to the song if that is a visual addition or a story that goes with the music. 

  • What was/is the most successful Music Video 

The most successful music video on YouTube is Despacito at 7.5 billion views but there has also been a video of a kid's song called baby shark and that has reached nine billion views. These are both on YouTube and are for catchy songs but will have other hits everywhere else. 

  • How much does it cost to make a Music Video 

The first music video that was made, “Video killed the radio star,” had a budget of $50,000 but nowadays they have around $200,000 $500,000 (in 2010 according to Garrett Gibbons, medium.com). The most expensive was Michael Jackson & Janet Jackson “Scream,” $10,000,000.  

  • Impact of Music Video for Artists 

They can gain a lot of views and popularity from just the music video alone because the media is now normally viewed as something that is in a video and if you have a good video it reflects on the song as well, it your video onto and when you get views, it gets higher on trending which will be more and that will make your song more popular.  

Most Viewed Music Videos

1.” Baby shark” – Pinkfong Baby Shark (9 billion views) 2.“Despacito" - Luis Fonsi feat. Daddy Yankee (7 billion views) 3. "Shape of You" - Ed Sheeran (5 billion views) 4. "See You Again" - Wiz Khalifa feat. Charlie Puth (4.7 billion views) 5. "Uptown Funk" - Mark Ronson feat. Bruno Mars (3.9 billion views) 6. "Gangnam Style" - PSY (3.8 billion views) 7. "Sorry (PURPOSE: The Movement)" - Justin Bieber (3.3 billion views) 8. "Sugar" - Maroon 5 (3.3 billion views) 9. "Roar" - Katy Perry (3.1 billion views) 10. "Thinking Out Loud" - Ed Sheeran (3.1 billion views)   

  

  • Synergy in Music Videos 

Synergy is where the video would show a product from a different company and how they make more money from the music and the product as they will get a promotion from them as well. In music videos, some artists might be sponsored by a brand like Beats, and they want to use their headphones in the music video, and this happens everywhere where they will be paid to show a product. 

  • What is the value of the Music Video industry 

Music videos can give a better understanding of what the song is about, and it adds the factor of making the story of what the song is about. Having the music play in the background can get in your head but a scene from the shoot you will remember will stick in your head longer. A lot of famous songs have creative music videos and the techniques used are used a lot by big directors and producers. Having the creation of the images to go with the music will make the song better. Videos are easy to find and show other people, it is easier to show people and is a better talking point. 

Links:

https://medium.com/@garrettgibbons/what-should-a-music-video-budget-be-120bf49f554f  

https://spinditty.com/industry/List-of-first-25-videos-played-on-MTV  

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