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Practitioners

Michael Bay is a director who has created some of the best movies out in the world. Today he has spread his name through the industry by first starting by looking at the music video sector. In the 1990's he produced and directed lots of music videos for artists such as Tina Turner, Vanilla Ice, Meatloaf, Aerosmith. He made some movies with the music video included an example of this is the film Armageddon, he has the band Aerosmith perform for the film and got the visuals to include in his film.

-Micheal Bay-

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This has not only brought fans to the movie and eyes to the band as they made the movie more anticipated, but it then brought attention to him as he created the movie. Still today he uses rock and music in his movies as he plans to include it when making his movies. He has done a lot of rock song music videos, and this has made his name shared to the point where people wanted to see him progress into a director and create films. 

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His career has evolved into one of the biggest directors in Hollywood filming franchise films and Netfilx hits all around the world. From his music videos he gained his name as many others have before him. ideas you can see in those videos have come across in movies with extreme techniques angels and editing makes him an ambitious and creative director as well as a perfect example of success.

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-Cole Bennett-

Cole Bennet is 25 years old, born on the 14th of May 1996 and has already become a business executive, videographer, and music video director. He has done work with Lil Pump, Trippie Redd, Smoke Pump and Rap God. In high school, Cole founded the blog lyric lemonade and used this for lyric views documentary's interviews. He then went on to make music videos later in his career.

Cole made the careers of some rappers take off like little pump who then goes on to become famous as he works with Cole again, he is known around the world for his music. In may 2018 Cole released a music video featuring the music from Juice wrld’s song “Lucid dreams”, this became Cole Bennet's most viewed music video on his channel reaching 763 million views. He then goes on to make more music videos with artists such as J. Cole, Wiz Khalifa, Kanye West, and Eminem. He created the worldwide music video of “Godzilla” Eminem’s song that went viral with 434 million views. 

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Lyrical Lemonade is a thriving company and they are releasing high budget videos. weather it is a good production value and extreme techniques used to capture the audiences eyes or using cameos of celebrities such as Mike Tyson, they put there best into making the best and this is shown. Cole has also gone into the business of making merchandise for Lyrical Lemonade and they start this so they become bigger in the music video industry.

-Director X-

Julien Christian Lutz who is credited professionally as Director X, is 46 years old and was born in 1975 on the 31st of October in Toronto Canada. He is a music video director as well as a television directing. He started his directing career with a horror film ‘Razorwire’ which never hit production. Since the late 1990’s Lutz has directed countless music videos for award-winning artists such as; Drake, Nicki Minaj, Little Mix, Rihanna, One Direction etc.

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  The constant work he has created shows that he is a well-known director and big artists want to have him create the vision they have. Director X has had a constant production of music videos since the ’90s but recently he has gone on to create feature films as well as the television shows that have hit the cinemas as well as streaming services which have shown he can reach into all corners of streaming media.  

With over a 100 music videos under his belt he has perfected his talent to produce these masterpieces and he has started to try and incorporate his music video and film skills into one set and is making a dance movie which he will have the different styles and techniques used by the director. With his productions of films in the past with Across the Line, Center Stage: On Pointe and Superfly,  it was said his tradition to move across to the films was smooth as it did very well. His work has been nominated and awarded by the MTV Music Video Awards and Much Music Video Awards.

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